Tickets and Events


Sharp Seating has been providing grandstand seating for the Rose Parade for over 75 years. As the Official Grandstand Seating Company for the Tournament of Roses® Rose Parade*, we build all of our own grandstands. The seats are sold at face value – we are not a ticket broker.

Sharp Seating is a family owned and operated business whose number one priority is customer service. All of us at Sharp Seating want you to have an exciting and positive experience that will be remembered always. Thank you for choosing Sharp Seating Company for the best choice in seating.

SHARP SEATING CO. American United Sales Corp. 1737 E. Colorado Blvd. (In The Back) Pasadena, CA 91106 |

Frequently Asked Questions

Tickets range in price from $45 to $90 per seat. Prices are based on the view, side of the street, and the position on the parade route. Some of the lower priced seats may have some sort of obstructed view; such as a tree, pole, building, etc. affecting only part of your view.
The parade begins promptly at 8:00 am. It is recommended you are seated by 7:00 a.m. if seated at the start of the parade west of Fair Oaks Ave. Otherwise we recommend being seated by 8:00 a.m. Regardless of where you are seated you should plan to arrive in the area at least two hours prior.
Yes, the parade journeys down the entire 5½ mile parade route. This should take about 2½ hours.
Most all of the grandstands are elevated at least five feet at the first row. Therefore, regardless of height you will see the parade. It is entirely up to your individual preference.