The Sugar Bowl is an annual American college football bowl game played in the Mercedes-Benz Superdome in New Orleans, Louisiana. The Sugar Bowl has been played annually since January 1, 1935, and celebrated its 75th anniversary on January 2, 2009. The Sugar Bowl, along with the Orange Bowl and Sun Bowl, are the second-oldest bowl games in the country, behind the Rose Bowl. The Sugar Bowl is also a member of the Bowl Championship Series. Presently, its official title is the Allstate Sugar Bowl after its current sponsor. Starting in January 2015, the Sugar Bowl game will be in a three-year rotation with the Rose, Orange, Cotton, Peach, and Fiesta bowls where they'll host a semifinal game the first year and feature the SEC and Big 12 conference champions the next two,an arrangement nearly identical with the relationship between the Rose Bowl and the champions of the Big Ten and Pac-12.